Hey
Three months ago, I was spending 4 to 5 hours every single day on Instagram content.
Researching stories. Writing captions. Designing carousel slides. Arranging them. Posting. Repeating it the next day.
And the worst part? That was not even my main work. My newsletter, my actual business, was sitting there waiting while I was stuck making content that barely moved the needle. I was tired. I was behind. And something felt deeply wrong about spending half my day on content and still not growing fast enough.
Then I stopped and asked myself a real question.
Why am I doing this manually when I have Claude sitting right there?
That question changed everything.
The real problem is not AI. It is how people are using it.
Most people who say "I use AI" are doing one thing. They are typing a question and reading the answer.
That is like buying a high-end camera and only using it to take selfies.
AI, and Claude specifically, is not a search engine. It is an operator. It can research stories, write copy, generate images, design slides, build landing pages, automate workflows, and do all of this on a schedule while you sleep.
But 90% of people have never gone past the first layer.
Today I want to show you what the deeper layers look like. Step by step. From beginner to advanced. No technical background needed.
Step 1 (Beginner): Use Claude to do the writing work for you
If you are creating content right now and writing everything yourself, stop.
Open Claude. Paste in a YouTube video transcript, a news article, or even your own rough notes. Then type: "Turn this into an Instagram caption in a casual, personal tone. Keep it under 150 words."
That is it. You now have a first draft in 10 seconds instead of 20 minutes.
This is where most people start and most people stop. Do not stop here.
Step 2 (Intermediate): Give Claude a full workflow, not just a task
Here is where it gets more powerful.
Instead of asking Claude to write one caption, give it a complete job. Paste in a reference article. Tell it the format you want. Tell it the platform. Tell it your tone. Ask it to give you a preview before generating anything.
For example: "Here is a story about a new Claude update. Summarize it in 3 slides for an Instagram carousel. Slide 1 is the hook. Slides 2 and 3 are the key points. Use casual language. Show me the text first before doing anything."
Claude will plan it, draft the text, ask you to approve it, and then build from there.
This is no longer just writing help. This is a content partner that works the way you think.
##### **Step 3 (Advanced): Connect Claude to tools and automate image creation**
This is where most people's minds break open.
Claude can now connect to external tools through something called MCP connectors. One of those tools is Higgsfield, an AI image and video platform with access to over 30 different models.
Here is what that means in practice.
You tell Claude: "Create a cover image for this carousel. I want a young woman reading a newspaper at breakfast, with the story headline on the front page of that newspaper."
Claude writes a detailed visual prompt, sends it to Higgsfield through the MCP connector, and the image comes back right inside your Claude chat. No switching apps. No downloading and uploading. Just Claude handling the full creative pipeline for you.
You can then say: "I do not like the mascot position. Move it to the bottom right." Claude updates the prompt and regenerates. All in one place.
And once you get an output you love, you ask Claude to remember that style as a skill so every future carousel uses the same layout, fonts, and visual feel.
##### **Step 4 (Advanced+): Set up an automation that runs while you sleep**
This is the part that changed my mornings completely.
Claude Code has a feature called Routines. You can set an instruction that runs on a schedule. Every single day. Without you touching anything.
Mine looks like this.
Every morning at 7 AM, Claude goes to a specific X account, grabs the latest updates from the past 24 hours, compares them against previous posts so there are no duplicates, researches each story, creates the carousel, generates the images, and updates a local landing page with everything ready for me to review.
By the time I wake up, three carousel posts are waiting for my approval.
I go through them in five minutes. I download what I like. I post.
That is the whole process. And I did not write a single line of code to build it. I just described what I wanted in plain English and Claude built the automation.
You do not need to start at Step 4.
Start at Step 1 today. Use Claude to write one piece of content that you would normally write yourself. See how it feels. Then next week, give it a full workflow. Then connect a tool. Then set up a routine.
The people automating 90% of their content creation right now are not more technical than you. They are just a few steps ahead of where you are today.
Close the gap. One step at a time.
Stay curious, talk to you tomorrow.