Hey
Let me be real with you about something that took me way too long to figure out.
When I first started learning Claude, I did not have some grand plan. I was just messing around, trying to figure out what all the noise was about. I asked it random things. Got random answers. Thought, cool, this is fancy Google, and moved on.
No system. No income. Just confusion.
Then I watched someone explain, in plain words, exactly what Claude can do for a non-technical person. And something clicked. Not the tool. The opportunity sitting right in front of me.
Because here is the thing nobody says out loud: most Claude content online is built for developers and marketers. That is it. Two groups. Everyone else is watching tutorials that feel like they are in a foreign language.
Your accountant uncle who wants to save time. The HR manager trying to cut through resumes faster. The local business owner who heard about AI but has zero idea where to start.
They all want to learn Claude. Nobody is teaching them.
That gap is your opportunity.
Step 1: Learn Claude for 10 Hours (Yes, That Is Genuinely All It Takes)
This is the part that stopped me for longer than I want to admit.
I kept thinking I needed to be some kind of expert before I could teach anyone anything. So I kept watching, kept waiting, kept convincing myself I was not ready.
That was the excuse talking. Not the truth.
The truth is, 10 hours of actual hands-on Claude practice puts you ahead of 90% of the people asking questions. You do not need to know everything. You just need to know more than the person sitting across from you.
Here is how to actually spend those 10 hours without burning out:
Go to YouTube. Search Claude. Watch tutorials and follow along on your screen at the same time. Pause when you get stuck. Unpause when you are ready. This is not passive watching. This is active practice.
Right now, the hottest thing to learn is Claude Co-work. It is Claude's play to bring powerful AI into teams and businesses. It has a clean interface, better scheduling than Claude Code, and things like artifacts and visualizations that non-technical people actually understand. If you are asking where to start, start there.
Two evenings. One weekend. That is your 10 hours. You already have them. You are just spending them on Netflix right now.
Step 2: Stop Trying to Create Original Content From Scratch
This is where I see people waste weeks.
They spend all their time trying to invent something new. A unique angle nobody has tried. A completely original course. A totally fresh perspective. And while they are doing that, they post nothing, help nobody, and earn zero.
Here is a simpler approach that actually works.
Find a creator who is already making Claude tutorials. Watch what is going viral. Then teach the same thing in your own words, for your own audience.
This is not cheating. This is how every industry works. The best marketing teachers learned from other marketing teachers. The best fitness coaches modeled their programs after trainers they admired. Ideas do not have owners. Only execution does.
Take the tutorials that already exist. List what you understood clearly. List what was confusing or unclear. That second list is actually gold, because if you found something hard to follow, your audience will too. And now you have a chance to explain it better.
That is your edge. Not original ideas. A clearer explanation for people who were left behind by the technical crowd.
Step 3: Post Content. Even If Nobody Watches at First.
This is the hardest part to get through. Not because it is difficult. Because it is slow.
You are going to post your first five videos or posts and hear nothing. No likes. No comments. Just silence. And your brain is going to tell you it is not working, give it up, you do not have what it takes.
That silence is normal. It is not a sign to stop. It is just the early part everyone has to survive.
Here is the strategy that actually works right now:
Start with short form. TikTok, Instagram Reels, YouTube Shorts. Under 45 seconds. The content does not need to be cinematic. Your phone works. The TikTok green screen effect, where your face appears in the corner while something plays behind you, is how most AI creators do this.
Find a viral Claude video. Copy the hook, meaning the first 10 seconds. The rest you can figure out as you go. The hook is the only part that decides whether someone keeps watching.
Two videos per day is the target. Not two per week. Two per day. That sounds like a lot until you realize each one is under a minute and you are literally just teaching one small thing you learned that day.
The other reason to do this: when you eventually do step four, the people you reach out to will look you up. Having content posted makes you look real. It is the difference between a stranger selling something and an actual person with actual knowledge.
Step 4: Send Cold DMs. A Lot of Them.
This is the fastest path to actual money. Not the most comfortable path. The fastest.
Here is the target: 200 DMs per day. That sounds insane but let me break it down. Go to any viral Claude video on Instagram or TikTok. Look at the comments. You will see hundreds of people saying things like "teach me Claude" or "how do I start" or "this is exactly what I need."
Those people are raising their hand. They are telling you, in public, that they want exactly what you know.
Send them a DM. Not a sales pitch. A genuine message.
Something like: "Hey, saw you commented on that Claude video. That is the exact problem I ran into last week too. I wrote up a short two-page guide on how to solve it. Do you want me to send it over?"
That is it. No selling. Just value first.
If they say yes, send it. At the end of the guide, mention that you offer training for individuals or teams and they can reply if they want to know more.
Now the important part beginners always skip: test different messages before automating anything. Send 30 DMs with message A. Send 30 with message B. See which one actually gets replies. Only then do you start scaling it.
The beginner mistake is automating immediately and wondering why nobody responds. It is because the message has not been tested yet. Do the manual work first. It teaches you what actually lands.
Spread across Instagram, LinkedIn, and Facebook. Around 100 on Instagram, 50 on LinkedIn, 50 on Facebook. Twitter exists but it is much harder to stand out there for this kind of offer.
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Who Actually Wants This? More People Than You Think.
This is the part that surprised me most when I started paying attention.
It is not just solo creators. It is not just tech startups. The demand for Claude training spans everyone.
Big companies want their HR teams, sales departments, finance teams, and operations staff to use Claude and become more productive. But there are almost zero tutorials built for those use cases. Developers have a thousand resources. The HR manager trying to figure out if Claude can help her screen candidates? She has almost nothing.
Small local businesses, accounting firms, restaurants, service businesses, they have all heard about AI. They feel left behind. They want someone to walk them through it in plain language without making them feel stupid.
That is you. If you are willing to show up.
The Offer Does Not Matter As Much As You Think
Spend 30 minutes deciding on your offer. Not 30 hours.
It can be a one-on-one session. A group training for a team of 20. A short course. A paid community. A downloadable guide. It genuinely does not matter that much in the beginning because you will change it anyway once you get real feedback from real people.
The mistake is spending three weeks perfecting an offer nobody has seen yet, then doing one hour of outreach, then wondering why nothing sold.
The order should be: learn for 10 hours, borrow existing content, post two things per day, send 200 DMs, and let the market tell you what it wants to pay for. Then adjust.
Pricing will feel wrong at first. You will probably undercharge. That is okay. Just get started and fix it later.
My Final Words
Here is what I want to leave you with.
Most people reading this will think about it for a few days, maybe post one video, send a few DMs, hear nothing, and quietly stop. That is just the reality. Most people quit in the first week.
The ones who do not quit are not more talented. They are not more connected. They just decided to keep going through the slow part.
Claude training is one of the most in-demand things in the market right now. The tutorials that exist are built for a tiny slice of the population. If you can explain it simply to a real person with real problems, you already have a skill worth paying for.
Ten hours to learn. A few days to borrow and repurpose content. Two hundred DMs to find your first client.
Nobody said this was instant. But it is very, very doable.
The door is open. Most people are just standing outside it waiting for the perfect moment to walk through.
That moment is right now.
Stay curious, talk to you tomorrow.